National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Phenomenon of homelessness in contemporary Czech society in confrontation with situation and approach in EU
Vízek, Martin ; Háva, Petr (advisor) ; Angelovská, Olga (referee)
The aim of this thesis is an analysis of aspects of establishment of publicly political issue of homelessness in contemporary Czech society. It focuses in particular on the analysis of the dimension of the selected issue and on detecting and defining of various resolution examples applied to homelessness within the framework of the Czech Republic and European Union. It attempts to survey the contemporary homelessness situation in the Czech Republic by means of methods selected from the sphere of public politics from the perspective of experts, general public as well as the perspective of the people without shelter themselves by means of registration of their individual stories acquired by direct questioning. One of the substantial components of the thesis comprises the delimitation and definition of the cognitive problem which constitutes the initial stage for the comprehension of surveyed issue and implementation of the analysis from the perspective of public politics. The thesis focuses in particular on the issue of homelessness in the Czech Republic and on the aspects closely connected with the phenomenon, which reflects in the mirror of public politics at most.
Effect of subjective factors on the consumer behavior
Šprachtová, Pavlína ; Rymeš, Milan (advisor) ; Höschlová, Eva (referee)
Univerzita Karlova v Praze Filozofická fakulta Katedra psychologie Bakalářská práce Pavlína Šprachtová Působení subjektivních faktorů na spotřební chování jedince The effect of subjective factors on consumer's behavior V Praze 14. 5. 2013 Vedoucí práce: Doc. PhDr. Milan Rymeš, CSc. Abstract: This bachelor's thesis is focused on the effect of subjective factors on consumer's behavior. Its goal is to capture regularities that govern the behavior of consumer. Bachelor thesis contains chapters that deal with models and theories of consumer behavior, describes the dynamic process of buying and objective factors that affect us in it. More attention is paid to the subjective factors that affect us in consumption; it is the cognitive processes and learning, motivation and emotion, attitudes, values and personality of the consumer. Design research is based on new findings in the neuromarketing and aims to share the impact of emotions on our buying decisions. Keywords: consumer behavior, subjective factors, neuromarketing

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